I first noticed it with Kiehls who are launching their Avocado Nourishing Hydration Mask and advertising it hard. I am very easily targeted by a mask promotion because, well, I'm obsessed.
I have now noticed it while trawling Cult Beauty to find my sister a Xmas skincare gift....okay, okay, a non Xmas gift for myself too.
I'm in the market for a day cream after my current one ran out. So what can I do?!
The Avocado Melt Sleeping Mask from Glow Recipe currently has its own waiting list on there.
So what is so good about Avocado? Why is this ingredient all of a sudden the key thing?
Well Kiehls reckon it softens the skin but Glow Recipe say it soothes and firms.
Avocado Fruit Extract
Avocado Fruit Extract is a concentrated extract taken from the pulp of the ever-popular Avocado Fruit.
Avocado Fruit Extract is a concentrated extract taken from the pulp of the ever-popular Avocado Fruit.
Avocado Oil
Derived from the beloved Avocado Fruit, Avocado Oil has a rich, emollient texture and contains a balance of lipids including omega essential fatty acids.
Evening Primrose Oil
Evening Primrose Oil is extracted from the ripe seeds of the Evening Primrose, a flowering plant that blooms every other year. Frequently used in herbal remedies.
Evening Primrose Oil is extracted from the ripe seeds of the Evening Primrose, a flowering plant that blooms every other year. Frequently used in herbal remedies.
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